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Cannabis Marketing
Experts for New Jersey
Dispensaries

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SOLUTIONS

Cannabis Marketing for New Jersey Dispensaries

Comprehensive cannabis marketing services developed to help New Jersey dispensary owners grow your business.

FUEL CUSTOMER GROWTH

Paid Advertising

Paid marketing often misses the mark for cannabis retailers.

We help dispensaries target and acquire their ideal customers.

Increased brand visibility in competitive markets

Higher quality traffic and leads

Improved ROI on ad spend

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DRIVE REPEAT PURCHASES

Dispensary Email Marketing

New Jersey dispensaries often underutilize their most valuable asset, their email list.

We help dispensaries maximize revenue from their email subscribers with cannabis email automation and segmentation.

Higher engagement rates and customer retention

Increased average order value

Boost in customer lifetime value

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DOMINATE LOCAL SEARCHES

Dispensary SEO

Most dispensaries struggle to rank locally.

We help dispensaries from New Brunswick to Atlantic City climb to the top of local search results.

Improved visibility in local search results

Increased foot traffic to your physical locations

Enhanced online-to-offline customer journey

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TRANSFORM DIGITAL PRESENCE

Web Design & Development

Dispensaries often fail to convert online visitors into in-store customers.

We help dispensaries turn website visits into in-store sales.

Higher conversion rates from web visitors to customers

Improved user experience and brand perception

Seamless integration with your other marketing efforts

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LOCAL COMPETITION

Corner The New Jersey Dispensary Market

We limit our partnerships to a handful of dispensaries to avoid conflicts and ensure you lead your local market.

GET STARTED

NEWS & REGULATIONS

New Jersey Cannabis Market Updates

Stay informed on the latest cannabis regulation updates in New Jersey.

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New Jersey’s cannabis landscape: 2024’s top strains and surprising climbers

Leafly | Sep 9, 2024

As the Garden State’s cannabis culture continues to blossom, enthusiasts from Hoboken to Atlantic City have spoken, and their preferences are as diverse as New Jersey itself.

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Jersey City Cannabis Dispensaries to Be Capped, Hearings Continue

Heady NJ | Sep 11, 2024

The Jersey City Council is moving to cap cannabis dispensaries while the Cannabis Control Board nearly revoked Garden Greenz’s approval, denied Local Modiv, and approved others.

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Celebrating three years of growth and equity in NJ cannabis

NJ Governor's Office | Apr 22, 2024

n 2023, New Jersey saw cannabis sales of more than $800 million. With new local cultivators and manufacturers beginning operations, we expect to reach $1 billion in 2024.

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STAY COMPLIANT

Marketing Your New Jersey Dispensary

New Jersey's advertising regulations for licensed cannabis businesses, as detailed in N.J. Admin. Code § 17:30-17.2, aim to ensure that information provided to the public is not only appropriate but also strictly complies with the age restrictions and health warnings to prevent misuse and protect minors.

Licensed cannabis businesses in New Jersey must follow specific advertising requirements, with emphasis on truthful and age-appropriate marketing.

Audience Age Verification: Advertisements must be placed only where evidence shows that the majority (71.6%) of the audience is expected to be adults aged 21 and over.

Mandatory Warnings: Ads must include specific health warnings, emphasizing responsible adult use, risks associated with consumption, and operating cautions.

State Licensure Disclosure: All advertisements must disclose that the cannabis business is licensed by the State of New Jersey.

There are stringent prohibitions detailing what must not be included in advertising content and where ads cannot be placed to ensure ethical marketing practices.

Prohibited Content: Advertisements must not target individuals under the legal purchase age or contain any deceptive, false, or misleading information.

Restricted Media and Locations: There are limitations on when and where cannabis can be advertised, including prohibitions on proximity to schools and regulated hours for broadcast media.

Device-Based Marketing: Restrictions are in place for marketing towards location-based devices to ensure it reaches an appropriately aged audience.

New Jersey provides clear guidelines on practices that cannabis businesses should avoid and details on branding and external signage.

Responsible Branding: Branding should not be designed to appeal to children and must avoid using symbols or references commonly marketed to minors.

Signage Regulations: Signage on the exterior of establishments is restricted to identifying the business, and must comply with local ordinances.

Cannabis businesses that advertise in New Jersey are required to maintain records as proof of compliance with these advertising regulations.

Record Maintenance: Businesses must keep detailed records of the audience for their advertisements and lists of venues where ads were published.

Commission Access: These records must be available upon request by the New Jersey Cannabis Regulatory Commission.

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