EMBR Dispensaries
Overview
A Desire to Dominate Local
EMBR Dispensaries set their sights on becoming a local favorite. Together, we crafted an airtight strategy encompassing local SEO, data-driven content, and reputation management. The result? An unparalleled local presence that made EMBR the talk of the town.
Challenge
Becoming a Local Favorite
The cannabis industry faces a shifting legal landscape and has fewer options to advertise and increase awareness than other industries. EMBR Dispensaries came to us with the desire to dominate local searches across dispensary locations nationwide.
Approach
Crafting a Local Digital Blueprint
We boosted local search visibility by refining listings and directories with relevant keywords and uniform business descriptions. We streamlined existing profiles to eliminate discrepancies and enhance user engagement. A targeted location-specific SEO strategy was deployed, utilizing location-based keywords to increase search relevancy within EMBR's service areas.
Results
A flywheel that allowed our Agency to capitalize on the hard work budtenders were doing in-store.
3
All three EMBR locations achieved the coveted Image Map Pack for dispensary-related searches.
100+%
EMBR saw an increase of over 100% in organic sessions over the past 18 months across its locations.
23%
Google My Business profiles experienced an average increase in 23% in profile interactions.
