Dispensary
Local SEO
Create An Unparalleled Local Presence
That – Corners The Local Market.
Improving Online Visibility for Cannabis Retail
Our four-pronged approach ensures you dominate relevant local searches, stand out on the map, and become the go-to choice for nearby patrons.
The Local SEO Blueprint
Local SEO is the key to driving visibility and discovery for your dispensary in the search engine result rankings (SERPs).
Building a successful local SEO strategy requires focusing on the technical, off-page, and on-page aspects of SEO, conducting thorough and relevant keyword research that is tailored to your local area, and incorporating commercial, navigational, and informational keywords into your content.
Local Keywords
Localized Content
Schema Markup
Mobile Optimization
Page Titles and Meta Descriptions
Google My Business Optimization
Local Citations
Reviews and Ratings
Local Backlinks
Website Speed
SSL Certificate
URL Structure
Sitemaps and Robots.txt
Local Structured Data Markup
Content Strategy
Content Development
Content Distribution & Promotion
NAP (Name, Address, Phone Number) Information
Profile & Listing Optimization
Ongoing Monitoring & Updating
Review Management
Response Management
Feedback Analysis
Performance-Oriented SEO Approaches
SEO can be a “blackbox.” Our approach ensures we tie marketing activities to outcomes that align with your business goals.
Framework
We assess your challenges and constraints when designing a solution – this starts by aligning on what we need to measure and create a mutual view of what success looks like.
Local SEO Metrics:
Number of Impressions
Number of Sessions from Organic Searches
Number of Transactions
Number of On-Site Microconverisons (e.g., Directions)
Listings Metrics:
Number of Profile Views
Number of Searches showing your Business Profile
Number of Profile Interactions
Profile Interaction Rate
Review Metrics:
Average Review Rating
Number of New Reviews
Average Response Time