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Dispensary Website Design: 2024 Edition

As the cannabis industry grows, having a well-designed website is crucial for dispensaries to attract and retain customers. In this comprehensive guide, we'll explore the fundamentals of dispensary web design, the different types of websites available, and the critical considerations for creating a website that effectively represents your brand and drives business growth.

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What is Dispensary Web Design?

Dispensary web design involves creating a website that showcases your dispensary's products, services, and brand identity. A well-designed website should be visually appealing, user-friendly, and optimized for search engines. It should also give customers the information they need to make informed purchasing decisions and easily navigate your online store.

Dispensary Website Types

When it comes to dispensary websites, there are three main types to consider:

Dutchie iFrame

A Dutchie iFrame website integrates your dispensary's menu and ordering system into an existing website template. This option is cost-effective and easy to set up but offers limited customization options.

Dutchie Ecommerce

Dutchie Ecommerce websites provide a more seamless integration between your website and online ordering system. This option allows for greater customization and branding opportunities than the iFrame solution.

Dutchie Plus

Dutchie Plus websites offer the highest level of customization and functionality. This option gives you complete control over your website's design, content, and features. Dutchie Plus websites can include custom landing pages, blog content, and advanced analytics tracking.

Website Trade-offs

When choosing between the different types of dispensary websites, it's essential to consider the trade-offs involved:

Screenshot of the EMBR website featuring a Dutchie Embedded menu

EMBR Dutchie Embedded Menu

Dutchie iFrame vs. Dutchie Ecommerce

While an iFrame website is quicker and cheaper to set up, an embedded menu offers a more seamless user experience and better SEO benefits.

Screenshot of the Greenwolf website featuring a Dutchie Plus menu on a cateogry page

Dutchie Plus Menu on Greenwolf

Dutchie Ecommerce vs. Dutchie Plus

An embedded menu website balances customization and affordability, but a Dutchie Plus website offers excellent flexibility and opportunities for brand differentiation.

Choosing the Proper Build

To determine the best website type for your dispensary, consider your budget, timeline, and specific needs. A Dutchie Plus website may be ideal for established dispensaries looking to stand out in a competitive market. In contrast, a Dutchie iFrame or Ecommerce website may be sufficient for newer dispensaries with limited resources.

Dispensary Website Blueprint

Creating a successful dispensary website involves several key components:


  • Stakeholder Strategy Call: Align your website goals with your overall business objectives.
  • Stakeholder User Journey Call: Map out the desired user experience for your website visitors.
  • Competitor Analysis & Industry Audit: Research your competitors and industry trends to identify opportunities for differentiation.
  • Technical Requirements: Determine the necessary technical features and integrations for your website.
  • Analytics & Tracking Requirements: Set up analytics and tracking to measure your website's performance.

Content Strategy

  • Heuristic Analysis Walkthrough: Evaluate your website's usability and identify areas for improvement.
  • Content Development: Create compelling and informative content that engages your target audience.
  • Content Mapping: Organize your content logically and intuitively.
  • Information Priority: Prioritize the most essential information and calls to action.
  • Page Flow: Ensure a smooth and logical flow between your website pages.

Search Engine Optimization

  • Keyword Research: Identify the keywords and phrases your target audience is searching for.
  • Interlinking: Link-related pages within your website to improve navigation and SEO.
  • On-Page SEO: Optimize your website's titles, headings, and content for search engines.
  • Technical SEO: Ensure your website is technically sound and easily crawlable by search engines.

Website Design

  • Sitemap & User Flows: Create a sitemap and user flows to guide the design process.
  • Wireframes: Develop basic layouts and structures for your website pages.
  • Interactions: Design engaging and intuitive interactions for your website visitors.
  • Creative Assets: Create visually appealing graphics, images, and videos that align with your brand.
  • Design Mocks: Prod`uce high-fidelity design mockups for your website pages.

Website Development

  • Database architecture: Set up a robust and scalable database structure.
  • Front-end build: Develop the user-facing components of your website.
  • Integrations: Integrate necessary third-party tools and systems, such as payment processors and inventory management software.
  • Tracking Implementation: Implement analytics and tracking codes to monitor your website's performance.

Measuring Website Results

To gauge the success of your dispensary website, track the following key metrics:

Graph showing ecommerce conversion over time

Conversion Metrics

Session Conversion Rate

The percentage of website visits that result in a desired action, such as placing an order or signing up for a newsletter.

First Purchase Conversion Rate

The percentage of first-time website visitors who make a purchase.

Revenue Per Session

The average revenue generated per website visit.

Table showing where in the purchase process users were likely to drop off

Purchase Journey Drop-off

Checkout Drop-off Rate

The percentage of users who start but still need to complete the checkout process.

Dispensary Web Design With CAA

At The Cannabis Ad Agency, we specialize in creating high-performing websites for dispensaries of all sizes. Our experienced strategists, designers, and developers work closely with clients to develop custom dispensary websites that drive business growth and customer engagement.

Whether you're looking to improve your existing website or build a new one from scratch, we have the expertise and resources to help you succeed in the competitive cannabis market. Contact us today to learn more about how we can elevate your dispensary's online presence.

Looking for Dispensary Advertising Services?

Eric Allred

Head of Product

APR 14, 2024, 5 Min

Web Design

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