Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.

California Cannabis Advertising Agency

Driving Distinction In Dispensary Marketing — Rooted In Results.

Differentiating Dispensary Marketing

We’ve assembled proven growth marketers who see the bigger picture in cannabis advertising. Our expertise is rooted in countless repetitions. We're not here to ride the wave but to help create it.

Our success stems from a concentrated blend of practices, concise communication requirements, and thoughtful applications of technology to help each dispensary improve how they allocate their time and resources.

Dispensary Advertising

How can you differentiate your advertising to stand out in a saturated market?

Make a Sound Investment

Differentiating in a commoditized market requires thoughtful budget allocation. The focus should be on where to invest rather than the amount.

See Service
Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.

Dispensary Email Marketing

How can you segment your email list to provide personalized content without overwhelming customers?

Hit Send With Confidence

Building your most valuable asset and driving more value from existing customers happens through thoughtful personalization and behavioral-based segmentation.

See Service
Sample email marketing campaigns with themed content for dispensary promotions and events.

Dispensary SEO

How can you improve your dispensary's online visibility in a crowded local market?

Stand Out On The Map

Dominating your local market requires a four-pronged approach: engaging content, solid technical SEO implementation, relevant on-page SEO, and a robust backlink profile.

See Service
Mobile screenshots showcasing dispensary profiles on social platforms emphasizing SEO practices.

Rooted in Results

Explore our track record of success with market frontrunners.

Interior of EMBR Cannabis Reserve with product displays.EMBR LogoExterior view of Fyre Ants Cannabis with its distinctive logo.Fyre Ants Logo
Inside Greenwolf dispensary showcasing organized shelves with various cannabis products.Fyre Ants Logo

California's Dispensary Marketing Blueprint

Crafting a continuum of Process, Plan, and People creates the opportunity to transform client desires into predictable,  quantifiable results.

Successful dispensaries can identify, define, and execute across these three key pillars.

Our Approach

Understanding which channels and marketing activities you should prioritize begins with planning.

Create a plan, develop expectations, and reconcile results relative to expectations.

Maximizing loyalty revenue without sacrificing margins starts with understanding customer purchase behavior.

Build segments based on how recently they last purchased, how frequently they typically buy, and how much they spend when transacting to tailor offers and specials that are more relevant to each group.

Understanding what marketing inputs are responsible for driving vital financial outcomes is the foundation of any strategic plan.

We aggregate disparate data sources to build models that help us look at a confluence of metrics that move directionally rather than focusing on a single metric outcome.

Top California Dispensaries

California is home to many top-tier recreational dispensaries. Below is a short list of ones we recommend visiting and a few we currently work with.

Interior shot of Greenwolf Los Angeles


Los Angeles, CA

Since opening its doors in 2014, Greenwolf has led the forefront of the cannabis industry, delivering top-quality products and exemplary service to its sophisticated clientele in Los Angeles and further afield. As one of the initial luxury cannabis retailers in the region, Greenwolf has cultivated a rich foundation of knowledge and skill, enabling it to offer a tailored and unparalleled experience to every patron. Regardless of whether one is an experienced aficionado or newly introduced to cannabis, Greenwolf stands ready to navigate them through their exploration.

Exterior shot of EMBR La Mesa

EMBR La Mesa

La Mesa, CA

EMBR Dispensaries is a leading California & Massachusetts recreational dispensary and 2023 “Best of Weedmaps” award winner.

Budtender pouring out cannabis at Barbary Coast

Barbary Coast

San Francisco, CA

Barbary Coast Dispensary, renowned as the ideal destination for both medicinal and recreational marijuana, has been serving the community of San Francisco, CA and its surrounding areas since 2013. Initially a medical cannabis dispensary, Barbary Coast opened its doors to adult-use customers in January 2018. Welcoming visitors aged 21 and over from both the United States and abroad, they require only a valid government-issued ID for access. Committed to delivering the highest quality products and excellent customer service, Barbary Coast ensures a safe, clean, and comfortable environment for all its customers.

Marketing Your California Dispensary

In California, cannabis advertising and marketing are governed by Division 10 of the Business and Professions Code, ensuring that all promotional activities for cannabis and cannabis products meet stringent standards for truthfulness and do not target or appeal to minors. This comprehensive framework is established to maintain the integrity of the cannabis market and uphold consumer protection.

Definitions & License Identification:

Clear definitions and requirements for licensee identification are set to guide advertising practices within the cannabis industry.

Definitions of Advertising: Outlines what constitutes advertising and differentiates between labels, editorial content, and paid promotions.

Licensee Identification: All advertising and marketing must prominently display the licensee's number, ensuring accountability and traceability.

Marketing Defined: The act of promoting or selling cannabis or cannabis products, with specific mention of sponsorship and product design targeting certain demographics.

Recieve Exclusive Market Insights.

Markets We Serve

Markets We Serve