Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.

Delaware Cannabis Advertising Agency

Driving Distinction In Dispensary Marketing — Rooted In Results.

Differentiating Dispensary Marketing

We’ve assembled proven growth marketers who see the bigger picture in cannabis advertising. Our expertise is rooted in countless repetitions. We're not here to ride the wave but to help create it.

Our success stems from a concentrated blend of practices, concise communication requirements, and thoughtful applications of technology to help each dispensary improve how they allocate their time and resources.

Dispensary Advertising

How can you differentiate your advertising to stand out in a saturated market?

Make a Sound Investment

Differentiating in a commoditized market requires thoughtful budget allocation. The focus should be on where to invest rather than the amount.

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Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.

Dispensary Email Marketing

How can you segment your email list to provide personalized content without overwhelming customers?

Hit Send With Confidence

Building your most valuable asset and driving more value from existing customers happens through thoughtful personalization and behavioral-based segmentation.

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Sample email marketing campaigns with themed content for dispensary promotions and events.

Dispensary SEO

How can you improve your dispensary's online visibility in a crowded local market?

Stand Out On The Map

Dominating your local market requires a four-pronged approach: engaging content, solid technical SEO implementation, relevant on-page SEO, and a robust backlink profile.

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Mobile screenshots showcasing dispensary profiles on social platforms emphasizing SEO practices.

Rooted in Results

Explore our track record of success with market frontrunners.

Interior of EMBR Cannabis Reserve with product displays.EMBR LogoExterior view of Fyre Ants Cannabis with its distinctive logo.Fyre Ants Logo
Inside Greenwolf dispensary showcasing organized shelves with various cannabis products.Fyre Ants Logo

Delaware's Dispensary Marketing Blueprint

Crafting a continuum of Process, Plan, and People creates the opportunity to transform client desires into predictable,  quantifiable results.

Successful dispensaries can identify, define, and execute across these three key pillars.

Our Approach

Understanding which channels and marketing activities you should prioritize begins with planning.

Create a plan, develop expectations, and reconcile results relative to expectations.

Maximizing loyalty revenue without sacrificing margins starts with understanding customer purchase behavior.

Build segments based on how recently they last purchased, how frequently they typically buy, and how much they spend when transacting to tailor offers and specials that are more relevant to each group.

Understanding what marketing inputs are responsible for driving vital financial outcomes is the foundation of any strategic plan.

We aggregate disparate data sources to build models that help us look at a confluence of metrics that move directionally rather than focusing on a single metric outcome.

Top Delaware Dispensaries

Dealware is home to many top-tier medical dispensaries. Below is a short list of ones we recommend visiting and a few we currently work with.

Exterior of The Farm dispensary

The Farm

New Castle, DE

The Farm is proud to have been deeply rooted in the local Delaware community for over a decade, cultivating top-quality plants and collaborating with the agricultural population. As a family-owned company, they hold a strong belief in aiding others, advocating for wellness, and enhancing the quality of life.

Exterior shot of First State Compassion dispensary

First State Compassion

Lewes, DE

FSC stands as a pioneer in the medical cannabis industry and a charter member of the Delaware Marijuana Task Force. It operates Delaware’s first licensed medical cannabis distribution center and the state's first and largest cannabis growing facility. Its locations in Wilmington and Lewes aim to improve the quality of life for Delawareans by providing medical cannabis products that assist in pain management and alleviate suffering.

Interior of Fresh Delaware dispensary

Fresh Delaware

Seaford, DE

At Fresh Cannabis, they are both honored and humbled by the opportunity to serve the residents of Delaware who face serious and debilitating health issues daily. Their primary focus is on providing the highest quality of medicinal cannabis to alleviate resistant symptoms associated with certain chronic conditions. They aim to continually exceed patients' expectations through educated, sensitive, and compassionate care.

Marketing Your Delaware Dispensary

Delaware's Medical Marijuana Act delineates the use of marijuana for medical purposes, recognizing its therapeutic value. The Act provides a comprehensive framework for the control, distribution, and medical use of marijuana, with a focus on safety, regulation, and accessibility.

Patient & Caregiver Regulations:

The Act stipulates stringent guidelines for qualifying patients and caregivers, emphasizing the role of medical professionals in the certification process.

Marketing should not feature individuals under 21 nor include mascots, cartoons, sponsorships, or celebrity endorsements that could appeal to those under 21.

Registry Identification Cards: Patients and caregivers must possess valid identification cards, reflecting Delaware's commitment to a regulated system.

Protection Against Discrimination: Patients and caregivers are protected from discriminatory practices in various settings, including education and housing.

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Markets We Serve

Markets We Serve