Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.

Maryland Cannabis Advertising Agency

Driving Distinction In Dispensary Marketing — Rooted In Results.

Differentiating Dispensary Marketing

We’ve assembled proven growth marketers who see the bigger picture in cannabis advertising. Our expertise is rooted in countless repetitions. We're not here to ride the wave but to help create it.

Our success stems from a concentrated blend of practices, concise communication requirements, and thoughtful applications of technology to help each dispensary improve how they allocate their time and resources.

Dispensary Advertising

How can you differentiate your advertising to stand out in a saturated market?

Make a Sound Investment

Differentiating in a commoditized market requires thoughtful budget allocation. The focus should be on where to invest rather than the amount.

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Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.

Dispensary Email Marketing

How can you segment your email list to provide personalized content without overwhelming customers?

Hit Send With Confidence

Building your most valuable asset and driving more value from existing customers happens through thoughtful personalization and behavioral-based segmentation.

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Sample email marketing campaigns with themed content for dispensary promotions and events.

Dispensary SEO

How can you improve your dispensary's online visibility in a crowded local market?

Stand Out On The Map

Dominating your local market requires a four-pronged approach: engaging content, solid technical SEO implementation, relevant on-page SEO, and a robust backlink profile.

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Mobile screenshots showcasing dispensary profiles on social platforms emphasizing SEO practices.

Rooted in Results

Explore our track record of success with market frontrunners.

Interior of EMBR Cannabis Reserve with product displays.EMBR LogoExterior view of Fyre Ants Cannabis with its distinctive logo.Fyre Ants Logo
Inside Greenwolf dispensary showcasing organized shelves with various cannabis products.Fyre Ants Logo

Maryland’s Dispensary Marketing Blueprint

Crafting a continuum of Process, Plan, and People creates the opportunity to transform client desires into predictable,  quantifiable results.

Successful dispensaries can identify, define, and execute across these three key pillars.

Our Approach

Understanding which channels and marketing activities you should prioritize begins with planning.

Create a plan, develop expectations, and reconcile results relative to expectations.

Maximizing loyalty revenue without sacrificing margins starts with understanding customer purchase behavior.

Build segments based on how recently they last purchased, how frequently they typically buy, and how much they spend when transacting to tailor offers and specials that are more relevant to each group.

Understanding what marketing inputs are responsible for driving vital financial outcomes is the foundation of any strategic plan.

We aggregate disparate data sources to build models that help us look at a confluence of metrics that move directionally rather than focusing on a single metric outcome.

Top Maryland Dispensaries

Maryland is host to an array of outstanding recreational dispensaries. Highlighted below are several we suggest exploring, including a selection that we’d love to work with.

Exterior of Storehouse cannabis dispensary

Storehouse Cannabis Dispensary

Baltimore, MD

Storehouse is deeply committed to the healing properties of cannabis, holding the conviction that each patient's path to wellness and relief should encompass a holistic experience. They have meticulously attended to every detail, ensuring that patients can achieve a state of betterment.

Interior photo of Star Buds dispensary

Star Buds

Baltimore, MD

Star Buds stands out as the premier destination for exceptional cannabis, boasting locations across Colorado, Maryland, Mississippi, Illinois, Jamaica, and Oklahoma. They take pride in providing unparalleled service and an extensive selection of products. The experience at their dispensaries is notably different; from the moment customers enter, they are greeted with a welcoming atmosphere that transcends the typical wait in lobbies, iPad ordering, or acceptance of subpar products. Their knowledgeable and attentive team is dedicated to guiding customers through a personalized service experience, ensuring a full immersion into the world of quality cannabis.

Exterior of Revolution Releaf dispensary

Revolution Releaf

North Laurel, MD

Revolution Releaf holds a deep commitment to the value and healing of each individual. Located in Laurel, Maryland, this cannabis dispensary is dedicated to making every patient's visit both informative and enjoyable. They provide a wide range of products including quality bud, vapes, concentrates, tinctures, and topicals, in addition to vape batteries and any other gear customers might need. For Maryland Medical Cannabis Patients, Revolution Releaf offers convenient curbside service. Patients simply need to place a pre-order and park in one of the designated parking spots towards the back of the lot, where the dispensary's curbside team will come out to greet them.

Marketing Your Maryland Dispensary

Maryland has been proactive in establishing comprehensive regulations governing the advertising and operation of cannabis dispensaries. With the implementation of new laws effective July 1, 2023, Maryland ensures a tightly regulated cannabis industry, focusing on public health and legal compliance.

The state’s evolving relationship with cannabis, guided by the provisions of Title 36, Subtitle 9 of the Alcoholic Beverages and Cannabis Article, mirrors its commitment to meticulous oversight. The regulations address complex aspects of the industry, from product promotion to dispensary operations.

The Maryland Cannabis Authority enforces rigorous standards for marketing and advertising cannabis products and services. These rules prioritize: * Targeting an appropriately aged audience, ensuring that advertisements do not reach or appeal to individuals under 21. * Presenting clear and factual information, especially concerning medical claims and the risks associated with cannabis use. * Regulating the visibility and placement of advertisements, including stringent restrictions on public displays and electronic media.

Are you looking to learn more? We recommend the Maryland Cannabis Administration (MCA) website’s Adult-Use Cannabis Legalization resources.

Age Restriction Guidelines:

Cannabis advertising must navigate carefully through audience demographics and digital platforms.

Ads can only be placed in media where at least 85% of the audience is reasonably expected to be adults.

Websites must implement an age-screening mechanism to verify users are 21+ before accessing content.

Ads must include notices about the age requirement for viewing.

Licensees are accountable for ensuring that third-party advertisers comply with these regulations.

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Markets We Serve

Markets We Serve