Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.

Massachusetts Cannabis Advertising Agency

Driving Distinction In Dispensary Marketing — Rooted In Results.

Differentiating Dispensary Marketing

We’ve assembled proven growth marketers who see the bigger picture in cannabis advertising. Our expertise is rooted in countless repetitions. We're not here to ride the wave but to help create it.

Our success stems from a concentrated blend of practices, concise communication requirements, and thoughtful applications of technology to help each dispensary improve how they allocate their time and resources.

Dispensary Advertising

How can you differentiate your advertising to stand out in a saturated market?

Make a Sound Investment

Differentiating in a commoditized market requires thoughtful budget allocation. The focus should be on where to invest rather than the amount.

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Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.

Dispensary Email Marketing

How can you segment your email list to provide personalized content without overwhelming customers?

Hit Send With Confidence

Building your most valuable asset and driving more value from existing customers happens through thoughtful personalization and behavioral-based segmentation.

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Sample email marketing campaigns with themed content for dispensary promotions and events.

Dispensary SEO

How can you improve your dispensary's online visibility in a crowded local market?

Stand Out On The Map

Dominating your local market requires a four-pronged approach: engaging content, solid technical SEO implementation, relevant on-page SEO, and a robust backlink profile.

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Mobile screenshots showcasing dispensary profiles on social platforms emphasizing SEO practices.

Rooted in Results

Explore our track record of success with market frontrunners.

Interior of EMBR Cannabis Reserve with product displays.EMBR LogoExterior view of Fyre Ants Cannabis with its distinctive logo.Fyre Ants Logo
Inside Greenwolf dispensary showcasing organized shelves with various cannabis products.Fyre Ants Logo

Massachusetts's Dispensary Marketing Blueprint

Crafting a continuum of Process, Plan, and People creates the opportunity to transform client desires into predictable,  quantifiable results.

Successful dispensaries can identify, define, and execute across these three key pillars.

Our Approach

Understanding which channels and marketing activities you should prioritize begins with planning.

Create a plan, develop expectations, and reconcile results relative to expectations.

Maximizing loyalty revenue without sacrificing margins starts with understanding customer purchase behavior.

Build segments based on how recently they last purchased, how frequently they typically buy, and how much they spend when transacting to tailor offers and specials that are more relevant to each group.

Understanding what marketing inputs are responsible for driving vital financial outcomes is the foundation of any strategic plan.

We aggregate disparate data sources to build models that help us look at a confluence of metrics that move directionally rather than focusing on a single metric outcome.

Top Massachusetts Dispensaries

Massachusetts is home to many top-tier recreational dispensaries. Below is a short list of ones we recommend visiting and a few we currently work with.

An external shot of EMBR dispensary in Northampton

EMBR Dispensary

Northampton, MA

At EMBR Northampton, a leading recreational dispensary in Massachusetts, customers can find an exceptional range of cannabis products. They cater to both newcomers and seasoned cannabis aficionados, offering guidance through their extensive selection of premium Sativa, Indica, and Hybrid strains. The dispensary is distinguished for its exclusive assortment of Phat Panda products, celebrated for their exceptional quality, which are cultivated with advanced techniques and state-of-the-art technology. EMBR Northampton stands out for its outstanding dispensary deals, encompassing a comprehensive selection of edibles, vape cartridges, pre-rolls, topicals, and various cannabis extracts like resin, crumble, wax, and shatter, ensuring they have something for every preference.

An indoor shot of Fyre Ants dispensary in Easthampton

Fyre Ants

Easthampton, MA

Explore unparalleled cannabis offerings at Fyre Ants Easthampton, a distinguished recreational dispensary in Massachusetts. They cater to both newcomers and seasoned cannabis aficionados, with knowledgeable budtenders who provide personalized guidance through their extensive selection of top-tier Sativa, Indica, and Hybrid strains. The dispensary is notable for its exclusive assortment of Phat Panda products, which are celebrated across the nation for exceptional quality, achieved through advanced cultivation methods and innovative technology. Fyre Ants Easthampton stands out for offering some of the most attractive dispensary deals, featuring a comprehensive range of products including edibles, vape cartridges, pre-rolls, topicals, and a variety of cannabis extracts like resin, crumble, wax, and shatter, catering to a wide range of preferences.

NETA Dispensary Exterior

Brookline, MA

They are a dedicated team of patient advocates, seasoned experts, industry pioneers, and philanthropists united in their mission to enhance patient well-being through customized care, blending the finest of art and science in medical marijuana. They offer top-tier cannabis treatments to both registered patients and recreational users in Massachusetts, serving them from their accredited dispensaries located in Brookline, Northampton, and Franklin.

Marketing Your Massachusetts Dispensary

In 1911, Massachusetts led the way by being the first state to implement restrictions on cannabis at the state level. Fast forward to 2016, and the state's voters chose to legalize recreational cannabis use. Today, Massachusetts stands as a leader in cannabis reform, progressively working towards a well-regulated cannabis industry akin to the alcohol market.

The state's relationship with cannabis and the evolving regulations surrounding the industry is extensive. With continuous legislative changes, the rules regarding sales and marketing of cannabis are becoming increasingly intricate.

The Massachusetts Cannabis Control Commission has set forth stringent marketing and advertising guidelines addressing three primary concerns:

  • Ensuring that the target audience is of legal age
  • Providing comprehensive warnings about the product
  • Regulating the visibility and approach of cannabis advertising

Are you looking to learn more? We recommend the Code of Massachusetts Regulation documents: 935 CMR 500.000 - (Adult Use of Marijuana) and 105 CMR 725.000 (Implementation of an Act for the Humanitarian Medical Use of Marijuana).

Age Restrictions:

Advertising campaigns for television, radio, mobile apps, social media, and online platforms must target audiences where advertisers expect a minimum of 85% to be 21 years or older.

Marketing should not feature individuals under 21 nor include mascots, cartoons, sponsorships, or celebrity endorsements that could appeal to those under 21.

Ensure your brand’s website incorporates an age verification process to confirm visitors are at least 21.

Product packaging must be in non-transparent or simple, child-proof containers, verified by a recognized packaging evaluation firm, and resealable if containing more servings.

Avoid packaging designs that could attract minors, including the use of vivid or fluorescent colors, mimicking non-cannabis consumer goods, or incorporating cartoons, symbols, celebrities, images of minors, or language typically marketed towards minors.

Products intended for repeated use must be easily divisible into single servings, with clear scoring for solid edible products.

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Markets We Serve

Markets We Serve