Michigan Cannabis Advertising Agency
Driving Distinction In Dispensary Marketing — Rooted In Results.
Differentiating Dispensary Marketing
We’ve assembled proven growth marketers who see the bigger picture in cannabis advertising. Our expertise is rooted in countless repetitions. We're not here to ride the wave but to help create it.
Our success stems from a concentrated blend of practices, concise communication requirements, and thoughtful applications of technology to help each dispensary improve how they allocate their time and resources.
Dispensary Advertising
How can you differentiate your advertising to stand out in a saturated market?
Make a Sound Investment
Differentiating in a commoditized market requires thoughtful budget allocation. The focus should be on where to invest rather than the amount.
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Dispensary Email Marketing
How can you segment your email list to provide personalized content without overwhelming customers?
Hit Send With Confidence
Building your most valuable asset and driving more value from existing customers happens through thoughtful personalization and behavioral-based segmentation.
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Dispensary SEO
How can you improve your dispensary's online visibility in a crowded local market?
Stand Out On The Map
Dominating your local market requires a four-pronged approach: engaging content, solid technical SEO implementation, relevant on-page SEO, and a robust backlink profile.
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Rooted in Results
Explore our track record of success with market frontrunners.
Michigan's Dispensary Marketing Blueprint
Crafting a continuum of Process, Plan, and People creates the opportunity to transform client desires into predictable, quantifiable results.
Successful dispensaries can identify, define, and execute across these three key pillars.
Understanding which channels and marketing activities you should prioritize begins with planning.
Create a plan, develop expectations, and reconcile results relative to expectations.
Maximizing loyalty revenue without sacrificing margins starts with understanding customer purchase behavior.
Build segments based on how recently they last purchased, how frequently they typically buy, and how much they spend when transacting to tailor offers and specials that are more relevant to each group.
Understanding what marketing inputs are responsible for driving vital financial outcomes is the foundation of any strategic plan.
We aggregate disparate data sources to build models that help us look at a confluence of metrics that move directionally rather than focusing on a single metric outcome.
Top Michigan Dispensaries
Michigan is home to many top-tier recreational dispensaries. Below is a short list of ones we recommend visiting and a few we currently work with.
Lume
Monroe, MI
Lume is driven by a team of go-getters, individuals passionate about experiencing and enhancing the best aspects of life. This zeal for excellence is evident in how they've shaped Lume from the ground up. Their stores are thoughtfully designed, and their cannabis is meticulously cultivated to ensure they provide the highest quality experience and products possible, with complete transparency. Lume is dedicated to enriching your pursuit of good times, enabling you to enjoy their offerings to the fullest.
Cloud Cannabis Co.
Detroit, MI
Live Higher goes beyond being just a cannabis dispensary; it embodies the idea of enhancing every aspect of your life—health, enjoyment, productivity, and more. They are committed to helping you elevate your life to new heights, aiming to assist you in becoming the best version of yourself. Whether you're looking to soothe an ache, improve your sleep, or simply relax, Live Higher is ready to guide you to the cannabis product that fits your needs, ensuring you feel as light as a cloud.
High Profile
Buchanan, MI
High Profile cannabis stores stand as the ultimate destination for those in pursuit of premium cannabis flower and products, offering a full spectrum of cannabis experiences. As purveyors of high vibes, they carefully curate and sell top-quality cannabis items. With a background deeply rooted in the cannabis industry, High Profile is dedicated to crafting the finest experience and selection available, catering not just to their own preferences but to the desires of fellow cannabis enthusiasts as well.
Marketing Your Michigan Dispensary
Michigan's regulations for marketing and advertising marijuana products are set forth to align with municipal ordinances, state law, and administrative rules. Section R. 420.507 of the Michigan Administrative Code provides the framework for these guidelines, ensuring that marketing strategies are truthful, non-deceptive, and targeted appropriately, particularly with respect to protecting younger audiences.
Compliance and Truthfulness:
The advertising of marijuana products in Michigan must adhere to strict standards of honesty and must not be misleading in any manner.
Municipal and State Law Compliance: Advertisements must follow all relevant local and state regulations.
Prohibition of Misleading Information: Ads must avoid deceptive or false statements about marijuana products.
Health Claims: Marketing must not include unapproved health or benefit claims, unless sanctioned by the FDA.
Responsible Marketing: Marketers need to provide evidence that their advertisements will not reach an audience with more than 30% under the specified legal age.