Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.

Minnesota Cannabis Advertising Agency

Driving Distinction In Dispensary Marketing — Rooted In Results.

Differentiating Dispensary Marketing

We’ve assembled proven growth marketers who see the bigger picture in cannabis advertising. Our expertise is rooted in countless repetitions. We're not here to ride the wave but to help create it.

Our success stems from a concentrated blend of practices, concise communication requirements, and thoughtful applications of technology to help each dispensary improve how they allocate their time and resources.

Dispensary Advertising

How can you differentiate your advertising to stand out in a saturated market?

Make a Sound Investment

Differentiating in a commoditized market requires thoughtful budget allocation. The focus should be on where to invest rather than the amount.

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Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.

Dispensary Email Marketing

How can you segment your email list to provide personalized content without overwhelming customers?

Hit Send With Confidence

Building your most valuable asset and driving more value from existing customers happens through thoughtful personalization and behavioral-based segmentation.

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Sample email marketing campaigns with themed content for dispensary promotions and events.

Dispensary SEO

How can you improve your dispensary's online visibility in a crowded local market?

Stand Out On The Map

Dominating your local market requires a four-pronged approach: engaging content, solid technical SEO implementation, relevant on-page SEO, and a robust backlink profile.

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Mobile screenshots showcasing dispensary profiles on social platforms emphasizing SEO practices.

Rooted in Results

Explore our track record of success with market frontrunners.

Interior of EMBR Cannabis Reserve with product displays.EMBR LogoExterior view of Fyre Ants Cannabis with its distinctive logo.Fyre Ants Logo
Inside Greenwolf dispensary showcasing organized shelves with various cannabis products.Fyre Ants Logo

Minnesota’s Dispensary Marketing Blueprint

Crafting a continuum of Process, Plan, and People creates the opportunity to transform client desires into predictable,  quantifiable results.

Successful dispensaries can identify, define, and execute across these three key pillars.

Our Approach

Understanding which channels and marketing activities you should prioritize begins with planning.

Create a plan, develop expectations, and reconcile results relative to expectations.

Maximizing loyalty revenue without sacrificing margins starts with understanding customer purchase behavior.

Build segments based on how recently they last purchased, how frequently they typically buy, and how much they spend when transacting to tailor offers and specials that are more relevant to each group.

Understanding what marketing inputs are responsible for driving vital financial outcomes is the foundation of any strategic plan.

We aggregate disparate data sources to build models that help us look at a confluence of metrics that move directionally rather than focusing on a single metric outcome.

Top Minnesota Dispensaries

Minneapolis boasts a selection of premier cannabis dispensaries for recreational use. Here's a curated list of highly recommended spots, including some that we hope to have the pleasure of serving in the future.

Exterior shot of Green Goods dispensary in Minneapolis

Green Goods

Minneapolis, MN

If you reside or are employed in Uptown, Powderhorn, Bryn Mawr, North Loop, Calhoun Isles, or any other neighborhood in the Twin Cities, Green Goods aims to become your preferred dispensary in Minneapolis. They adhere to the belief that the gentle, natural compounds found in cannabis can alleviate pain, broaden perspectives, and elevate moods. Consequently, they ensure their inventory comprises the most meticulously sourced products available. Green Goods is committed to offering the finest medicinal options to Minneapolis, reflecting their dedication to quality and care. For those seeking information on medical cannabis or assistance with registration as a Minnesota medical cannabis patient, Green Goods is ready and willing to provide guidance and support.

Interior shot of Legacy Glassworks dispensary in Minneapolis

Legacy Glassworks

Minneapolis, MN

Legacy Glassworks, an artist-owned gallery with physical locations in Minneapolis and Duluth, MN, stands out for its commitment to authenticity and ethical sourcing. They take pride in showcasing glasswork exclusively from artists they have personally met, emphasizing local craftsmanship with many pieces originating from the Midwest. Additionally, they collaborate with top-tier artists across the U.S and Japan. Legacy Glassworks takes a strong stance against the importation of glass due to the severe issues associated with it, such as the use of child labor in slave-like conditions in China and India, and the potential health hazards from the materials used in these products. Consistently, they maintain a strict policy against selling factory-produced or imported glass from these regions.

Exterior shot of Watchtower dispensary in Minneapolis

Watchtower Dispensary

Minneapolis, MN

Watchtower Dispensary, situated in Prospect Park, Minneapolis, MN, commenced operations in late February. They offer an array of glass art for purchase, alongside showcasing local artists' work on their premises. We invite you to visit them and explore their premium offerings. Previously known as Hmp, this establishment hails from Pine City, MN, and prides itself on cultivating, processing, and providing some of the world's finest hemp products.

Marketing Your Minnesota Dispensary

Minnesota has laid out detailed regulations for the advertising and sale of cannabis and hemp products. As the state navigates the evolving landscape of cannabis legislation, it maintains a focus on creating a well-regulated industry, prioritizing safety and compliance.

The Minnesota Cannabis Control Commission oversees rigorous marketing, advertising, and sales guidelines for dispensaries and businesses, concentrating on key areas:

  • Ensuring advertisements are aimed at a legally permissible audience
  • Conveying clear warnings regarding cannabis and hemp product usage
  • Managing the style and approach of advertising to uphold public health and legal standards

Are you looking to learn more? We recommend the Minnesota Statutes: Chapter 342 - Regulation of Adult-use Cannabis.

Audience & Media Restrictions:

The regulations aim to protect younger audiences by controlling the channels through which cannabis advertising is disseminated.

Advertisements must not be published in media where 30% or more of the audience is under 21 years of age.

Certain types of media are completely off-limits for cannabis advertising to prevent underage exposure.

Advertisements must be crafted to avoid targeting or appealing to those under the legal consumption age.

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Markets We Serve

Markets We Serve