Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.

New Jersey Cannabis Advertising Agency

Driving Distinction In Dispensary Marketing — Rooted In Results.

Differentiating Dispensary Marketing

We’ve assembled proven growth marketers who see the bigger picture in cannabis advertising. Our expertise is rooted in countless repetitions. We're not here to ride the wave but to help create it.

Our success stems from a concentrated blend of practices, concise communication requirements, and thoughtful applications of technology to help each dispensary improve how they allocate their time and resources.

Dispensary Advertising

How can you differentiate your advertising to stand out in a saturated market?

Make a Sound Investment

Differentiating in a commoditized market requires thoughtful budget allocation. The focus should be on where to invest rather than the amount.

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Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.

Dispensary Email Marketing

How can you segment your email list to provide personalized content without overwhelming customers?

Hit Send With Confidence

Building your most valuable asset and driving more value from existing customers happens through thoughtful personalization and behavioral-based segmentation.

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Sample email marketing campaigns with themed content for dispensary promotions and events.

Dispensary SEO

How can you improve your dispensary's online visibility in a crowded local market?

Stand Out On The Map

Dominating your local market requires a four-pronged approach: engaging content, solid technical SEO implementation, relevant on-page SEO, and a robust backlink profile.

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Mobile screenshots showcasing dispensary profiles on social platforms emphasizing SEO practices.

Rooted in Results

Explore our track record of success with market frontrunners.

Interior of EMBR Cannabis Reserve with product displays.EMBR LogoExterior view of Fyre Ants Cannabis with its distinctive logo.Fyre Ants Logo
Inside Greenwolf dispensary showcasing organized shelves with various cannabis products.Fyre Ants Logo

New Jersey's Dispensary Marketing Blueprint

Crafting a continuum of Process, Plan, and People creates the opportunity to transform client desires into predictable,  quantifiable results.

Successful dispensaries can identify, define, and execute across these three key pillars.

Our Approach

Understanding which channels and marketing activities you should prioritize begins with planning.

Create a plan, develop expectations, and reconcile results relative to expectations.

Maximizing loyalty revenue without sacrificing margins starts with understanding customer purchase behavior.

Build segments based on how recently they last purchased, how frequently they typically buy, and how much they spend when transacting to tailor offers and specials that are more relevant to each group.

Understanding what marketing inputs are responsible for driving vital financial outcomes is the foundation of any strategic plan.

We aggregate disparate data sources to build models that help us look at a confluence of metrics that move directionally rather than focusing on a single metric outcome.

Top New Jersey Dispensaries

New Jersey is home to many top-tier recreational dispensaries. Below is a short list of ones we recommend visiting and a few we currently work with.

Exterior of Ascend Cannabis

Ascend Cannabis

Rochelle Park, NJ

Ascend celebrates the incredible versatility of cannabis, from dabs and love drops to stress-relieving pre-rolls, marveling at the wonders of photosynthesis. They hold a firm belief in the boundless possibilities of cannabis, both as a product and as a positive influence within culture. As a multi-state, multi-use, and multi-faceted store, Ascend tailors its menu to suit a wide range of individual preferences and interests, demonstrating a commitment to diversity and personalization in the cannabis experience.

Interior of Ayr dispensary


Woodbridge Township, NJ

AYR Cannabis Dispensary is honored and humbled to have the opportunity to serve the residents of New Jersey, many of whom confront serious and debilitating health challenges daily. Their foremost aim is to offer only the highest quality medicinal cannabis, designed to alleviate symptoms resistant to other treatments due to various chronic conditions. AYR is dedicated to consistently surpassing patient expectations by delivering educated, sensitive, and compassionate care, ensuring that every individual receives the support and guidance they need.

Exterior of NJ Leaf

NJ Leaf

Freehold, NJ

Upon entering NJ Leaf, guests are immediately embraced by the warmth and care of their highly experienced and professional staff. NJ Leaf places a strong emphasis on compassionate care for their medical patients, recognizing the significant role that cannabis can play in enhancing their well-being. The team at NJ Leaf has dedicated decades to the study of cannabis and its medical benefits, demonstrating a deep commitment to assisting patients in managing their medical conditions in alignment with their treatment goals and objectives. With an educational approach and personalized guidance, NJ Leaf aims to provide a unique medical cannabis experience, thoughtfully curated to meet the specific needs of each patient.

Marketing Your New Jersey Dispensary

New Jersey's advertising regulations for licensed cannabis businesses, as detailed in N.J. Admin. Code § 17:30-17.2, aim to ensure that information provided to the public is not only appropriate but also strictly complies with the age restrictions and health warnings to prevent misuse and protect minors.

Essential Advertising Parameters:

Licensed cannabis businesses in New Jersey must follow specific advertising requirements, with emphasis on truthful and age-appropriate marketing.

Audience Age Verification: Advertisements must be placed only where evidence shows that the majority (71.6%) of the audience is expected to be adults aged 21 and over.

Mandatory Warnings: Ads must include specific health warnings, emphasizing responsible adult use, risks associated with consumption, and operating cautions.

State Licensure Disclosure: All advertisements must disclose that the cannabis business is licensed by the State of New Jersey.

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Markets We Serve

Markets We Serve