Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.

New Mexico Cannabis Advertising Agency

Driving Distinction In Dispensary Marketing — Rooted In Results.

Differentiating Dispensary Marketing


We’ve assembled proven growth marketers who see the bigger picture in cannabis advertising. Our expertise is rooted in countless repetitions. We're not here to ride the wave but to help create it.


Our success stems from a concentrated blend of practices, concise communication requirements, and thoughtful applications of technology to help each dispensary improve how they allocate their time and resources.


Dispensary Advertising

How can you differentiate your advertising to stand out in a saturated market?

Make a Sound Investment


Differentiating in a commoditized market requires thoughtful budget allocation. The focus should be on where to invest rather than the amount.

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Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.

Dispensary Email Marketing

How can you segment your email list to provide personalized content without overwhelming customers?

Hit Send With Confidence


Building your most valuable asset and driving more value from existing customers happens through thoughtful personalization and behavioral-based segmentation.

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Sample email marketing campaigns with themed content for dispensary promotions and events.

Dispensary SEO

How can you improve your dispensary's online visibility in a crowded local market?

Stand Out On The Map


Dominating your local market requires a four-pronged approach: engaging content, solid technical SEO implementation, relevant on-page SEO, and a robust backlink profile.

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Mobile screenshots showcasing dispensary profiles on social platforms emphasizing SEO practices.

Rooted in Results

Explore our track record of success with market frontrunners.

Interior of EMBR Cannabis Reserve with product displays.EMBR LogoExterior view of Fyre Ants Cannabis with its distinctive logo.Fyre Ants Logo
Inside Greenwolf dispensary showcasing organized shelves with various cannabis products.Fyre Ants Logo

New Mexico's Dispensary Marketing Blueprint

Crafting a continuum of Process, Plan, and People creates the opportunity to transform client desires into predictable,  quantifiable results.

Successful dispensaries can identify, define, and execute across these three key pillars.

Our Approach

Understanding which channels and marketing activities you should prioritize begins with planning.

Create a plan, develop expectations, and reconcile results relative to expectations.


Maximizing loyalty revenue without sacrificing margins starts with understanding customer purchase behavior.

Build segments based on how recently they last purchased, how frequently they typically buy, and how much they spend when transacting to tailor offers and specials that are more relevant to each group.


Understanding what marketing inputs are responsible for driving vital financial outcomes is the foundation of any strategic plan.

We aggregate disparate data sources to build models that help us look at a confluence of metrics that move directionally rather than focusing on a single metric outcome.


Top New Mexico Dispensaries

New Mexico is home to many top-tier recreational dispensaries. Below is a short list of ones we recommend visiting and a few we currently work with.

Exterior of Altitude

Altitude

Rio Rancho, NM

Altitude is committed to fostering personal relationships with each of their patients, aiming to identify the most effective and suitable medicine for everyone's unique needs. Their knowledgeable staff is equipped to offer assistance across a broad selection of products, including flower, pre-rolls, edibles, tinctures, concentrates, and more, ensuring that every patient receives the guidance they need to make informed choices.

Sign for Green Therapy

Green Therapy

Chaparral, NM

Green Therapy Dispensary, proudly owned by a local Chaparral Latina woman, is dedicated to offering a diverse selection of cannabis and cannabis products to the community and its neighbors. In a gesture of gratitude, they extend a 10% discount to all military personnel and veterans at any time, on any day of the week. Their premium cannabis is sourced from the top producers and manufacturers in the state. Customers are welcomed into a friendly environment, where certified budtenders are always available to address any inquiries. Conveniently, they provide on-site parking along with reserved curbside pickup spots. Located in a shopping center accompanied by several food restaurants and a grocery store across the parking lot, Green Therapy Dispensary ensures an accessible and satisfying experience for all its patrons.

Interior of Munchiez dispensary

Munchiez

Ruidoso, NM

Munchiez Cannabis stands at the forefront of cannabis dispensaries, emphasizing the provision of premium cannabis products and an exceptional customer experience. Their commitment to quality is a source of pride, particularly in how it benefits the community. With a firm belief in the reciprocal nature of customer care, they maintain that by prioritizing the needs and satisfaction of their customers, they, in turn, will support the dispensary.

Marketing Your New Mexico Dispensary

New Mexico's advertising and marketing guidelines for cannabis are specified in N.M. Code R. § 16.8.3.8, aiming to ensure ethical promotion practices that safeguard public health and prevent appeal to underage audiences.

Mandatory Advertising Practices:

Cannabis advertising in New Mexico must meet rigorous standards to maintain industry integrity and consumer safety.

Responsible Identification: Ads must accurately identify the responsible parties.

Audience Age Expectation: Ad placements should be in areas where at least 70% of the audience is expected to be 21 or older, verified by reliable data.

Statements and Warnings: Advertisements must contain specific statements and warnings about responsible consumption and potential risks.

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Markets We Serve

Markets We Serve