Rhode Island Cannabis Advertising Agency
Driving Distinction In Dispensary Marketing — Rooted In Results.
Differentiating Dispensary Marketing
We’ve assembled proven growth marketers who see the bigger picture in cannabis advertising. Our expertise is rooted in countless repetitions. We're not here to ride the wave but to help create it.
Our success stems from a concentrated blend of practices, concise communication requirements, and thoughtful applications of technology to help each dispensary improve how they allocate their time and resources.
Dispensary Advertising
How can you differentiate your advertising to stand out in a saturated market?
Make a Sound Investment
Differentiating in a commoditized market requires thoughtful budget allocation. The focus should be on where to invest rather than the amount.
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Dispensary Email Marketing
How can you segment your email list to provide personalized content without overwhelming customers?
Hit Send With Confidence
Building your most valuable asset and driving more value from existing customers happens through thoughtful personalization and behavioral-based segmentation.
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Dispensary SEO
How can you improve your dispensary's online visibility in a crowded local market?
Stand Out On The Map
Dominating your local market requires a four-pronged approach: engaging content, solid technical SEO implementation, relevant on-page SEO, and a robust backlink profile.
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Rooted in Results
Explore our track record of success with market frontrunners.
Rhode Island's Dispensary Marketing Blueprint
Crafting a continuum of Process, Plan, and People creates the opportunity to transform client desires into predictable, quantifiable results.
Successful dispensaries can identify, define, and execute across these three key pillars.
Understanding which channels and marketing activities you should prioritize begins with planning.
Create a plan, develop expectations, and reconcile results relative to expectations.
Maximizing loyalty revenue without sacrificing margins starts with understanding customer purchase behavior.
Build segments based on how recently they last purchased, how frequently they typically buy, and how much they spend when transacting to tailor offers and specials that are more relevant to each group.
Understanding what marketing inputs are responsible for driving vital financial outcomes is the foundation of any strategic plan.
We aggregate disparate data sources to build models that help us look at a confluence of metrics that move directionally rather than focusing on a single metric outcome.
Top Rhode Island Dispensaries
Rhode Island boasts several premier dispensaries for recreational use. Here's a selection of highly recommended locations.
Mother Earth Wellness
Pawtucket, RI
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Sweetspot
Exeter, RI
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Solar Cannabis Co.
Warwick, RI
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Marketing Your Rhode Island Dispensary
Following the passage of 2023 House Bill 5829/Senate Bill 1009, Rhode Island has established clear guidelines for hybrid retail licensees to advertise cannabis products. As the industry adapts to these new standards, compliance with the guidelines ensures that promotional activities meet legal requirements, promoting a safe and responsible marketplace for cannabis consumers.
The Rhode Island Department of Business Regulation has outlined permissible advertising mediums, which include a diverse array of online and traditional platforms, ensuring that businesses can reach their audience effectively while maintaining compliance.
Permitted Advertising Platforms:
Hybrid retail licensees in Rhode Island are permitted to advertise through various media channels, offering flexibility and creative opportunities to connect with consumers. With the state’s approval, licensees can now utilize:
Digital landscapes, including interactive online ads, social media platforms, and interruptive pop-up ads.
Traditional broadcast outlets such as radio and television programs, as well as cinematic productions.
Printed materials ranging from periodicals and magazines to personalized direct mail campaigns.
Outdoor advertising that encompasses expansive billboards and public infrastructure displays.