Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.Cannabis leaves silhouette overlaying a crowd of people, symbolizing community engagement in event marketing.

Virginia Cannabis Advertising Agency

Driving Distinction In Dispensary Marketing — Rooted In Results.

Differentiating Dispensary Marketing

We’ve assembled proven growth marketers who see the bigger picture in cannabis advertising. Our expertise is rooted in countless repetitions. We're not here to ride the wave but to help create it.

Our success stems from a concentrated blend of practices, concise communication requirements, and thoughtful applications of technology to help each dispensary improve how they allocate their time and resources.

Dispensary Advertising

How can you differentiate your advertising to stand out in a saturated market?

Make a Sound Investment

Differentiating in a commoditized market requires thoughtful budget allocation. The focus should be on where to invest rather than the amount.

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Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.Logos of various advertising platforms such as Beeswax, Leafly, LinkedIn Ads, used for dispensary marketing.

Dispensary Email Marketing

How can you segment your email list to provide personalized content without overwhelming customers?

Hit Send With Confidence

Building your most valuable asset and driving more value from existing customers happens through thoughtful personalization and behavioral-based segmentation.

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Sample email marketing campaigns with themed content for dispensary promotions and events.

Dispensary SEO

How can you improve your dispensary's online visibility in a crowded local market?

Stand Out On The Map

Dominating your local market requires a four-pronged approach: engaging content, solid technical SEO implementation, relevant on-page SEO, and a robust backlink profile.

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Mobile screenshots showcasing dispensary profiles on social platforms emphasizing SEO practices.

Rooted in Results

Explore our track record of success with market frontrunners.

Interior of EMBR Cannabis Reserve with product displays.EMBR LogoExterior view of Fyre Ants Cannabis with its distinctive logo.Fyre Ants Logo
Inside Greenwolf dispensary showcasing organized shelves with various cannabis products.Fyre Ants Logo

Virginia's Dispensary Marketing Blueprint

Crafting a continuum of Process, Plan, and People creates the opportunity to transform client desires into predictable,  quantifiable results.

Successful dispensaries can identify, define, and execute across these three key pillars.

Our Approach

Understanding which channels and marketing activities you should prioritize begins with planning.

Create a plan, develop expectations, and reconcile results relative to expectations.

Maximizing loyalty revenue without sacrificing margins starts with understanding customer purchase behavior.

Build segments based on how recently they last purchased, how frequently they typically buy, and how much they spend when transacting to tailor offers and specials that are more relevant to each group.

Understanding what marketing inputs are responsible for driving vital financial outcomes is the foundation of any strategic plan.

We aggregate disparate data sources to build models that help us look at a confluence of metrics that move directionally rather than focusing on a single metric outcome.

Top Virginia Dispensaries

Virginia is home to many top-tier medical dispensaries. Below is a short list of ones we recommend visiting and a few we currently work with.

Exterior shot of RISE dispensary


Salem, VA

RISE Medical Dispensary, located in Salem, Virginia, welcomes those in need of medical marijuana with the opportunity for a complimentary consultation with a RISE Dispensary Pharmacist. This Salem, VA, branch is known for its award-winning, lab-tested medical marijuana products available to registered patients. With a mission centered on delivering safe, effective, and therapeutic medical marijuana, RISE Dispensary commits to meeting the needs of medical marijuana patients in Virginia. They offer a wide range of lab-tested cannabis and marijuana products specifically for qualified medical marijuana patients. To learn more or to place an order, visitors are encouraged to stop by RISE Dispensary in Salem, Virginia, or explore their online dispensary menu.

Exterior shot of Beyond Hello Alexandria, VA

Beyond Hello

Alexandria, VA

The Beyond Hello retail outlet in Manassas is dedicated to offering personalized service and tailored experiences that extend well beyond the initial greeting. This location boasts an extensive selection of cannabis products, including flower, concentrates, cartridges, tinctures, topicals, capsules, and pills, along with a variety of ancillary items such as batteries, vapes, rig and vape cleaning gear, and merchandise. Ensuring top-notch service and informed guidance, Beyond Hello Manassas features a licensed pharmacist and a knowledgeable, trained staff available on-site at all times. This team is committed to dispensing products, addressing questions, and assisting patients and caregivers consistently.

Exterior shot of Cannabist dispensary


Virginia Beach, VA

Upon entering a Cannabist dispensary, visitors are greeted with a straightforward shopping experience, designed to be welcoming for both newcomers and seasoned enthusiasts alike. Guests are encouraged to explore the offerings at their own pace, with the assurance that assistance is readily available for any inquiries—Cannabist actively invites questions, aiming to enrich the customer's visit. The team at Cannabist finds fulfillment in guiding both medical patients and recreational consumers to discover their ideal cannabis product, regardless of their familiarity with cannabis varieties. Their goal is to make every visit so satisfying that customers are eager to return, becoming cherished members of the Cannabist family.

Marketing Your Virginia Dispensary

Virginia's medical cannabis program upholds stringent marketing and advertising standards to ensure responsible communication and representation within the industry. Pharmaceutical processors are permitted to engage in marketing and advertising activities related to their products and the medical cannabis program, provided they adhere strictly to guidelines that prevent false or misleading information, target an adult audience, and avoid promotion to minors.

Content Restrictions:

All marketing must refrain from false statements, promote excessive consumption, or depict minors consuming cannabis.

No marketing materials can resemble candy-like products, nor bear any insignia misleadingly suggesting government endorsement.

Advertisements cannot claim therapeutic benefits without substantial clinical evidence and must inform about potential risks.

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Markets We Serve

Markets We Serve